Here’s a great found sample from Delta Airlines and American Express. The oversized self-mailer starts with a die-cut short panel on the cover that opens to reveal a Tri-Fold format that works as a carrier for an 10-page (yes, 10-page!) tipped-on waterfall booklet. The booklet holds customized content and special offers in an organized, stepped format. This concept could be used for many different verticals, too. Great mail!

Episode: 525

Title: Tri-Fold Mailer with Tipped, Stepped Booklet

Tee Shirt: Don't fold your breath.

Folding Style: Tri-Fold

Finished Size: 10.375 x 5.875"

Flat Size:

Impact Score: Stylish Solution



Client: Delta Airlines / American Express

Paper: 80 lb Coated Cover


Printed 4/4

Finishing: Die Cut, Score, Glue, and Tip-on

Budget: Low / Moderate