This brilliant format starts out flat, and transforms into a reversible, petal-top gift box. Designed by VSA Partners and printed by Classic Color for Sappi North America, this custom Folded Cross design was part of a compact holiday package that shipped in a corrugated mailer and held additional gift-giving materials. Clever engineering, gorgeous paper, and special print effects make all the difference in this memorable campaign. It’s a must-see!

Episode: 537

Title: Transformer Folded Cross to Petal Top Gift Box

Tee Shirt: You could have knocked me over with a fold.

Folding Style: Cross Fold

Finished Size: 5.25 x 5.25"

Flat Size: 16.75 x 16.375"

Impact Score: WOW

Design: VSA Partners

Printer: Classic Color

Client: Sappi North America

Paper: Spectro 14 pt C2S


Printed with match inks plus raised gloss UV, soft touch coating, and gloss varnish

Finishing: Die Cut, Score, Perforate, and Fold

Budget: Moderate / High