This episode features four ideas for leveraging the production-efficient flexibility of the classic Closed Gate format. We’ll share three folded self-mailers—each with an entirely different look, feel and orientation—and a catalog with a tipped-in Closed Gate brochure as a featured promotion. You’ll get a fresh perspective on this versatile format!

Episode: 535

Title: The Closed Gate 4 Unique Ways

Tee Shirt: Eat. Pray. Fold.

Folding Style: Closed Gate Fold and Gate Fold

Finished Size: varied

Flat Size: varied

Impact Score: Everyday Classic



Client: Rothy's/KiwiCo/Joss & Main/Lego

Paper: 80 lb Cover


Finishing: Score and Fold

Budget: Low