This week’s episode offers an exercise in user experience, where a stitched-in journal sample becomes the focal point in an engaging self-mailer. Designed by Barbara Moser of HarperCollins Christian Publishing for NIV™ and printed by KCI in Grand Rapids, this versatile marketing piece offers a fresh perspective while giving the recipient an example of the product.

Episode: 557

Title: Reverse Roll with Stitched-In Sample

Tee Shirt: It's so crazy, it just might fold.

Folding Style: Roll Fold

Finished Size: 5.75 x 8"

Flat Size: 22.4375 x 8"

Impact Score: Stylish Solution

Design: Harper Collins Christian Publishing

Printer: KCI

Client: NIV

Paper: 80 lb Lynx Uncoated Cover


Printed offset on a 5-color Komori press. 10,000 qty.

Finishing: Score, Fold, Collate, and Saddle-Stitch

Budget: Low / Moderate