This week’s episode offers an exercise in user experience, where a stitched-in journal sample becomes the focal point in an engaging self-mailer. Designed by Barbara Moser of HarperCollins Christian Publishing for NIV™ and printed by KCI in Grand Rapids, this versatile marketing piece offers a fresh perspective while giving the recipient an example of the product.
Episode: 557
Title: Reverse Roll with Stitched-In Sample
Tee Shirt: It's so crazy, it just might fold.
Folding Style: Roll Fold
Finished Size: 5.75 x 8"
Flat Size: 22.4375 x 8"
Impact Score: Stylish Solution
Design: Harper Collins Christian Publishing
Printer: KCI
Client: NIV
Paper: 80 lb Lynx Uncoated Cover
Production:
Printed offset on a 5-color Komori press. 10,000 qty.
Finishing: Score, Fold, Collate, and Saddle-Stitch
Budget: Low / Moderate
