This distinctive Snake Fold design played a very important role in the unboxing of a “pick-me-up” gift box that was sent to a network of 600 entrepreneur-members of ROI Community, an organization that connects Jewish leaders from around the globe. The piece was art directed and engineered by Eli Kaplan-Wildmann and designed by TOMMY AND YOU as a way to express the organization’s gratitude for the members’ efforts to make progress, stay positive, and build momentum during a difficult year. This Snake Fold has a story to tell, and you won’t want to miss it!

Episode: 553

Title: Pick-Me-Up Shaped Snake Fold Box Insert

Tee Shirt: Knock-knock! Who's there? Fold. Fold who?

Folding Style: Snake Fold

Finished Size: 4.25 x 4.25"

Flat Size: 12.25 x 12.25"

Impact Score: WOW

Design: Creative direction and paper engineering by Eli Kaplan-Wildmann/Graphic Design by TOMMY AND YOU

Printer: MeirGraph Printers, Tel Aviv

Client: ROI Community

Paper: 80 lb Uncoated Cover


Printd 4/4 digital. Qty 650

Finishing: Die Cut, Score, and Hand Fold

Budget: Moderate