This creative design by Rocket was produced to announce a merger and rebrand of two Canadian print companies. They chose a “Fold of the Week” favorite–the Moving Pop-Up–and creatively split the format into two pieces to fit a smaller press sheet size, added personalization, and attached a business card! You’ll be impressed with the visual connection between the pop up sections, and the other design details, too. For other creative variations of the moving pop-up, check out FOW episode 541, episode 491, and number 282.

Episode: 545

Title: Personalized, 2-Piece Modified Moving Double Pop-Up

Tee Shirt: Give ’em something to fold about.

Folding Style: Tri-Fold

Finished Size: 5.625 x 4"

Flat Size: 16.875 x 9"

Impact Score: Dimensional

Design:

Printer: Rocket

Client:

Paper: 14 pt C2S

Production:

4 versions printed 4/4 on a Xerox 2100 with Variable Data personalization

Finishing: Die Cut, Score, Fold, and Glue

Budget: Low / Moderate