This creative design by Rocket was produced to announce a merger and rebrand of two Canadian print companies. They chose a “Fold of the Week” favorite–the Moving Pop-Up–and creatively split the format into two pieces to fit a smaller press sheet size, added personalization, and attached a business card! You’ll be impressed with the visual connection between the pop up sections, and the other design details, too. For other creative variations of the moving pop-up, check out FOW episode 541, episode 491, and number 282.
Episode: 545
Title: Personalized, 2-Piece Modified Moving Double Pop-Up
Tee Shirt: Give ’em something to fold about.
Folding Style: Tri-Fold
Finished Size: 5.625 x 4"
Flat Size: 16.875 x 9"
Impact Score: Dimensional
Design:
Printer: Rocket
Client:
Paper: 14 pt C2S
Production:
4 versions printed 4/4 on a Xerox 2100 with Variable Data personalization
Finishing: Die Cut, Score, Fold, and Glue
Budget: Low / Moderate