Here’s one of the BEST direct mail ideas we’ve seen in a while – it’s a football-themed, interactive credit card campaign for Barclays Bank. This folded self-mailer features creative structural design and efficient production by JohnsByrne of Niles, Illinois. The targeted acquisition campaign focuses on football fans by sending them a self-mailer featuring their favorite team . . . plus a surprise pop-up element and a tear-off keepsake “for the win”!

Episode: 527

Title: Football-themed Interactive Acquisition Campaign

Tee Shirt: Go with the fold.

Folding Style:

Finished Size: 8.25 x 5.5"

Flat Size: 26 x 11"

Impact Score: Dimensional


Printer: JohnsByrne

Client: Barclays Bank

Paper: 12 pt C2S


Printed sheetfed offset 4/4 + gloss aqueous. 50,000 qty.

Finishing: Die Cut, Score, Perforate, Fold, and Glue

Budget: Moderate