A pocket isn’t the only way to hold loose inserts! Here’s a long-run mail solution from SPC in Niles, Illinois. It’s a direct mail package they produced for Discover Card. They added a clever little belly band “seatbelt” to an insert that not only draws the eye, but also allows for easy removal of the contents. Trish will share the fascinating mechanics behind the production as well. You won’t want to miss this smart solution for mail!

Episode: 533

Title: Envelope Mailer with Belly-Banded Letter Insert

Tee Shirt: Girls just wanna have folds.

Folding Style: Tri-Fold

Finished Size: 5.75 x 8.5"

Flat Size: 15.625 x 8.5"

Impact Score: Stylish Solution


Printer: Specialty Print Comunications

Client: Discover Bank

Paper: 80 lb Opus Dull Text


Printed long-run 4/4 web offset. Envelope: 4/4 plus spot PMS, spot gloss varnish, spot pearlized UV coating.

Finishing: Die Cut, Glue, Fold, and Insert

Budget: Moderate