In an effort to focus on smart, efficient production formats that make it easy to get back to sending mail, here’s a great idea from Specialty Print Communications (SPC) in Chicago. This simple yet engaging “Passport to Service” promotion for Jaguar USA features a simple modification to the classic Tri-Fold. The fold-in panel is shortened and glued to form a pocket that holds a “passport” with the look and feel of soft leather. Full personalization and camera matching, plus offline automated finishing complete this compelling package.
Episode: 523
Title: Easy Pocketed "Passport-Style" Mailer with Personalization
Tee Shirt: Practice social folding.
Folding Style: Tri-Fold
Finished Size: 9 x 6"
Flat Size:
Impact Score: Stylish Solution
Design:
Printer: Specialty Print Communications
Client: Jaguar USA
Paper: 9 pt Somerset Matte Cover
Production:
Carrier was printed 4/4 with personalization on a Canon Prostream Inkjet Web Press. Insert was 4/4 plus soft touch UV coating. 50,000 qty.
Finishing: Score, Fold, Glue, and Insert
Budget: Low / Moderate
