In an effort to focus on smart, efficient production formats that make it easy to get back to sending mail, here’s a great idea from Specialty Print Communications (SPC) in Chicago. This simple yet engaging “Passport to Service” promotion for Jaguar USA features a simple modification to the classic Tri-Fold. The fold-in panel is shortened and glued to form a pocket that holds a “passport” with the look and feel of soft leather. Full personalization and camera matching, plus offline automated finishing complete this compelling package.

Episode: 523

Title: Easy Pocketed "Passport-Style" Mailer with Personalization

Tee Shirt: Practice social folding.

Folding Style: Tri-Fold

Finished Size: 9 x 6"

Flat Size:

Impact Score: Stylish Solution


Printer: Specialty Print Communications

Client: Jaguar USA

Paper: 9 pt Somerset Matte Cover


Carrier was printed 4/4 with personalization on a Canon Prostream Inkjet Web Press. Insert was 4/4 plus soft touch UV coating. 50,000 qty.

Finishing: Score, Fold, Glue, and Insert

Budget: Low / Moderate