We love a great idea that’s both simple and attainable—and we have a good one for you! From Marketing by Design in Sacramento, California, this brochure for the California Association of Winegrape Growers features a curved cover with short rolling panels that hide and reveal a tear-out Business Reply Card (BRC). It’s a high-impact, low budget idea!

Episode: 522

Title: Asymmetrical Roll Fold Brochure with Shaped Cover

Tee Shirt: . . . To have and to fold . . .

Folding Style: Roll Fold

Finished Size: 7 x 11"

Flat Size: 19.125 x 11"

Impact Score: Low Budget Wonder

Design: Marketing by Design

Printer: Paul Baker Printing

Client: California Association of Winegrape Growers (CAWG)

Paper: 100 lb Finch Opaque Cover


Printed 4/4 Offset. 2,000 qty.

Finishing: Die Cut, Score, Perforate, and Fold

Budget: Low / Moderate