Folding Style: Double Swinger
Subcategory: Swinger Folds
Level: Intermediate
Uses: Event Promotion, Weddings, Announcements, Fundraising, Holiday

The Double Swinger Fold is a dimensional, layered, self-standing format that hides and reveals two panels through creative (and simple) die-cutting and folding. The base format is actually an Open Gate Fold with panels folding in toward the center, and back out again. However, the differentiator is the Swinger-style die-cutting on the panels that create dimensional, swinging rectangles that lift and pull out to the sides.

The symmetry is nice, and the two die-cut rectangles frame the interior center panel. I’ve seen lots of nice ways to use this—I have several to share with you below, but the rectangles can hold images, a pull quote or message. One of my favorite ways to use the layered rectangles is with an image trick where the top image initially covers and then reveals a second similar but different image below—and the relationship between those images can be interesting. The Rolland Newsletter example below uses an image trick in this way, and the holiday Arora sample duplicates the doors for a sense of warmth and community.

The Double Swinger is achieved through a series of scores, cuts, and folds. Here’s what the Double Swinger dieline looks like:

The Double Swinger 4 Ways

The Double Swinger is an unusual and distinctive format, but you may be wondering where it can fit into your marketing plan. Below you’ll find three real-world creative ways to use the Double Swinger, PLUS one bonus example of how to modify the format by adding more panels.

For Event Promotion:

Sample: 27th Letter Media for Sharefest

This dramatic invitation uses full bleed imagery and high contrast typography to invite guests to a grand opening of a new youth leadership center for a California community. The cover panel features a message of hope, and when opened, the other rectangle gives some background on the organization itself. The die-cut shapes flank the center panel, which neatly presents the event information—and the back of the invitation features a quiet, inspirational image. The piece was printed on 100 lb coated cover stock and a soft  touch lamination to finish.

For Fundraising:

Sample: Verdence Capital Advisors for Sisters Circle / sisterscircle.org

Michele Welsh of Verdence Capital Advisors created this design for Sisters Circle, a one-on-one weekly mentorship program for girls and young women in Baltimore. The design is engaging and clean, with a full color photo and message on the front, that reveals the second part of the message on the facing rectangle. What really makes it work is the field of purple that visually connects both sides of the piece. In the center is a white background sized to the same height as the die-cut rectangles, which aligns visually and draws contrast and focus to the central message. This piece was printed on 100 lb Silk coated cover.

For Holiday Greetings:

Sample: Mary Beth Weiss for Arora Engineers / aroraengineers.com

Designer Mary Beth Weiss created this holiday greeting card design for the team at Arora Engineers. She used a simple red and green holiday color palette and used the rectangle shapes as welcoming doorsteps decorated for the holidays. When opened the door doubles to create two doorsteps, and a sense of community (visually expressing “from where we are to where you are”). On the interior center panel, major U.S. cities are listed as a frame around the seasonal message, with a logo and signatures, and the back is in shades of red with a holiday pattern. This piece was printed on 100 lb Gloss coated cover.

For Newsletters – BONUS Double Swinger Hybrid Variation

Sample: PDI, Inc. for Rolland / Rollandinc.com

OK, for my “Advanced Placement” crowd, here’s a next-level variation of the format—this is a Double Swinger / Accordion Hybrid. It’s a newsletter, so they enlarged it to gain more real estate for content, but they also needed more panels, so the added two accordion panels into the center! The result is surprising, stylish, and really unique for a newsletter. I like how the two rectangular shapes utilize an image reveal, too.

This piece was produced by PDI in Quebec for sustainable paper brand Rolland. It was printed on Rolland Opaque 70 lb Text, which looks really nice, however it feels a little light for the task. It didn’t rip, but I would love to see it on a slightly heavier weight so that the far right and left panels could better support the added weight of the two additional panels in the center. My guess is that since it’s a newsletter, they wanted more of a newsy feel for the paper, which this really has. Either way, it works in my book.

To learn more about this design, you can check it out on Fold of the Week Episode #347.

Love it? Make Your Own Double Swinger Fold

So, now that you’ve seen four creative ways to use this fold, would you like to try designing one for yourself? Good! Design and print your own Double Swinger Fold here—you can download the template for free and get instant pricing, too.