by Trish Witkowski | Aug 25, 2021 | Format Spotlight
Folding Style: Tri-Fold Subcategory: Coupon Formats Level: Basic Uses: Direct Mail Coupons, Promotion, Sales, Tickets, Marketing Mailers, Loyalty Programs Consumers love coupon mailers. They’re a great way to reward existing customers, and to drive new business. In...
by Trish Witkowski | Jul 9, 2021 | Format Spotlight
Folding Style: Star Cross Fold Subcategory: Cross Folds Level: Intermediate Uses: Marketing Collateral, Event Promotion, Product Announcements, Print Marketing Here’s a creative variation of the Cross Fold—the Star Cross. Cross Folds (used for folded mailers and...
by Trish Witkowski | Jul 2, 2021 | Format Spotlight
Folding Style: Traveling Snake Fold Subcategory: Snake Folds Family: Roll Folds Level: Intermediate Uses: Events, Marketing, Fundraising, Print Marketing, Product Announcements This featured format sounds a little creepy, but it’s not. The Traveling Snake Fold...
by Trish Witkowski | Jun 18, 2021 | Format Spotlight
Folding Style: Circular Gate Subcategory: Gate Folds Level: Intermediate Uses: Events, Marketing, Product Announcements, Gate Fold Invitations, Creative Direct Mail In print marketing, we’re most often working in rectangular shapes and proportions—and that’s for...
by Trish Witkowski | Jun 11, 2021 | Format Spotlight
Folding Style: Sleeve Mailer Level: Basic Uses: Direct Mail, Marketing, Event Promotion, Product Announcements, Custom Mailer The Sleeve Mailer is one of the BEST mail formats you’re not using for your print marketing. The design of the format is based on a simple...
by Trish Witkowski | May 28, 2021 | Format Spotlight
Folding Style: Square Cross Fold Subcategory: Cross Folds Level: Advanced Uses: Print Marketing Collateral, Event Promotion, Product Announcements, Creative Direct Mailers, Folded Mailer Cross Folds are awesome—in fact I could probably produce 40+ different variations...