by Trish Witkowski | Aug 25, 2021 | Format Spotlight
Folding Style: Tri-Fold Subcategory: Coupon Formats Level: Basic Uses: Direct Mail, Promotion, Sales, Tickets, Loyalty Programs Consumers love coupons. They’re a great way to reward existing customers, and to drive new business. In fact, more than 90% of Americans use...
by Trish Witkowski | Jul 9, 2021 | Format Spotlight
Folding Style: Star Cross Fold Subcategory: Cross Folds Level: Intermediate Uses: Marketing Collateral, Event Promotion, Product Announcements Here’s a creative variation of the Cross Fold—the Star Cross. Cross Folds have panels that fold into the center from...
by Trish Witkowski | Jul 2, 2021 | Format Spotlight
Folding Style: Traveling Snake Fold Subcategory: Snake Folds Family: Roll Folds Level: Intermediate Uses: Events, Marketing, Fundraising, Product Announcements This featured format sounds a little creepy, but it’s not. The Traveling Snake Fold is a Roll Fold...
by Trish Witkowski | Jun 18, 2021 | Format Spotlight
Folding Style: Circular Gate Subcategory: Gate Folds Level: Intermediate Uses: Events, Marketing, Product Announcements In print marketing, we’re most often working in rectangular shapes and proportions—and that’s for practical reasons, like mailing requirements,...
by Trish Witkowski | Jun 11, 2021 | Format Spotlight
Folding Style: Sleeve Mailer Level: Basic Uses: Direct Mail, Marketing, Event Promotion, Product Announcements The Sleeve Mailer is one of the BEST mail formats you’re not using. The design of the format is based on a simple concept—an outer protective sleeve with one...
by Trish Witkowski | May 28, 2021 | Format Spotlight
Folding Style: Square Cross Fold Subcategory: Cross Folds Level: Advanced Uses: Marketing Collateral, Event Promotion, Product Announcements Cross Folds are awesome—in fact I could probably produce 40+ different variations for you to consider, but for today, we’re...