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The Coupon Mailer: Featured Format Spotlight

The Coupon Mailer: Featured Format Spotlight

by Trish Witkowski | Aug 25, 2021 | Format Spotlight

Folding Style: Tri-Fold Subcategory: Coupon Formats Level: Basic Uses: Direct Mail Coupons, Promotion, Sales, Tickets, Marketing Mailers, Loyalty Programs Consumers love coupon mailers. They’re a great way to reward existing customers, and to drive new business. In...
The Star Cross Fold: Featured Format Spotlight

The Star Cross Fold: Featured Format Spotlight

by Trish Witkowski | Jul 9, 2021 | Format Spotlight

Folding Style: Star Cross Fold Subcategory: Cross Folds Level: Intermediate Uses: Marketing Collateral, Event Promotion, Product Announcements, Print Marketing Here’s a creative variation of the Cross Fold—the Star Cross. Cross Folds (used for folded mailers and...
The Traveling Snake Fold: Featured Format Spotlight

The Traveling Snake Fold: Featured Format Spotlight

by Trish Witkowski | Jul 2, 2021 | Format Spotlight

Folding Style: Traveling Snake Fold Subcategory: Snake Folds Family: Roll Folds Level: Intermediate Uses: Events, Marketing, Fundraising, Print Marketing, Product Announcements This featured format sounds a little creepy, but it’s not. The Traveling Snake Fold...
The Circular Gate Fold: Featured Format Spotlight

The Circular Gate Fold: Featured Format Spotlight

by Trish Witkowski | Jun 18, 2021 | Format Spotlight

Folding Style: Circular Gate Subcategory: Gate Folds Level: Intermediate Uses: Events, Marketing, Product Announcements, Gate Fold Invitations, Creative Direct Mail In print marketing, we’re most often working in rectangular shapes and proportions—and that’s for...
The Sleeve Mailer: Featured Format Spotlight

The Sleeve Mailer: Featured Format Spotlight

by Trish Witkowski | Jun 11, 2021 | Format Spotlight

Folding Style: Sleeve Mailer Level: Basic Uses: Direct Mail, Marketing, Event Promotion, Product Announcements, Custom Mailer The Sleeve Mailer is one of the BEST mail formats you’re not using for your print marketing. The design of the format is based on a simple...
The Square Cross Fold: Featured Format Spotlight

The Square Cross Fold: Featured Format Spotlight

by Trish Witkowski | May 28, 2021 | Format Spotlight

Folding Style: Square Cross Fold Subcategory: Cross Folds Level: Advanced Uses: Print Marketing Collateral, Event Promotion, Product Announcements, Creative Direct Mailers, Folded Mailer Cross Folds are awesome—in fact I could probably produce 40+ different variations...
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About the Founder

Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world.
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Recent Blog Posts

  • 2022 Top 5 Postcard Marketing Ideas That Drive Response
  • The Coupon Mailer: Featured Format Spotlight
  • The Star Cross Fold: Featured Format Spotlight
  • The Traveling Snake Fold: Featured Format Spotlight
  • The Circular Gate Fold: Featured Format Spotlight

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