Featured Format Spotlight: The Star Cross Fold
Folding Style: Star Cross Fold Subcategory: Cross Folds Level: Intermediate Uses: Marketing Collateral, Event Promotion, Product Announcements Here’s a creative variation of the Cross Fold—the Star Cross. Cross Folds have panels that fold into the center from...
Featured Format Spotlight: The Double Swinger Fold
Folding Style: Double Swinger Subcategory: Swinger Folds Level: Intermediate Uses: Event Promotion, Weddings, Announcements, Fundraising, Holiday The Double Swinger Fold is a dimensional, layered, self-standing format that hides and reveals two...
Featured Format Spotlight: Small T-Cross Mailer
Folding Style: T-Cross Subcategory: Cross Folds Level: Intermediate Uses: Direct Mail, Announcements, Event Promotion, Retail The Small T-Cross Mailer unfolds into the form of a “T” with short gate panels that hide and reveal the interior contents....
Featured Format Spotlight: Locked Gate Fold
Folding Style: Gate Subcategory: Locked Gate Level: Intermediate Uses: Announcements, Fundraising, Event Promotion, Holiday This week’s featured format offers a clever modification to the characteristic gate fold format featuring two short panels...
Featured Format Spotlight: The Twist Fold
Folding Style: Classic Twist Subcategory: Twist Folds Level: Advanced Uses: Events, Marketing Promotion, Holiday The Twist Fold is the King (or Queen!) of specialty folds. It really is the one format that stands out among a sea of exciting...
Featured Format Spotlight: The Circular Accordion
Folding Style: AccordionSubcategory: Shaped AccordionsLevel: IntermediateUses: Promotion, Marketing Collateral, Events, Holiday We live in a world of rectangular print materials for lots of good reasons. Hey, I love rectangles—but sometimes you...
29 Creative Brochure Folds for Direct Mail and Marketing
Are you in need of inspired brochure ideas? Looking to break the mold for your next direct mail marketing campaign? Good, because I have 29 creative folded print designs from actual Foldfactory print customers to share with you. All of these...
Here’s the “Fold of the Week” Shirt List You’ve All Been Waiting For
Above: “The coolest and most elaborate photo ever taken of me.” Photo credit: Eva Kolenko for USPS Deliver Magazine When I started shooting Fold of the Week almost 12 years ago, I’m not sure that I actually thought through the possibility that the...
The 7 Major Categories of Brochure Folds for Marketing and Mail
As designers, we always want to do our best work—even when we don’t have the most exciting subject matter or the highest budget. But it’s easy to get caught in a folding funk, choosing the same tri-fold or 4-pager over and over because . . . well,...
Circus-Themed Event Invitation with Flipper Animation
How often in life are we truly surprised and fascinated by the mail we receive? Not often enough, I would say. This creative folded sample from Sundance Marketing Solutions of Orlando, Florida, definitely breaks the mold with a gutsy and fun...
Inspired Folding Designs: Mohegan Sun New Year’s Eve Invitation
Some of the folded samples in my collection deserve their own blog posting. This is one of those samples. It was designed as a creative folded invitation to a New Year’s Eve party at Mohegan Sun Casino and Resort in Connecticut. Mohegan Sun hired...
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Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world.
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