Featured Format Spotlight: The Coupon Mailer
Folding Style: Tri-Fold Subcategory: Coupon Formats Level: Basic Uses: Direct Mail, Promotion, Sales, Tickets, Loyalty Programs Consumers love coupons. They’re a great way to reward existing customers, and to drive new business. In fact, more than 90% of Americans use...
Featured Format Spotlight: The Tulip Fold
Folding Style: Split Tulip Subcategory: Tulip Folds Level: Intermediate Uses: Event Promotion, Weddings, Sales and Announcements, Fundraising The Tulip Fold is a beautiful, flower-like specialty fold that expands in a surprising way. There are...
Featured Format Spotlight: The Double Swinger Fold
Folding Style: Double Swinger Subcategory: Swinger Folds Level: Intermediate Uses: Event Promotion, Weddings, Announcements, Fundraising, Holiday The Double Swinger Fold is a dimensional, layered, self-standing format that hides and reveals two...
Featured Format Spotlight: Small T-Cross Mailer
Folding Style: T-Cross Subcategory: Cross Folds Level: Intermediate Uses: Direct Mail, Announcements, Event Promotion, Retail The Small T-Cross Mailer unfolds into the form of a “T” with short gate panels that hide and reveal the interior contents....
Featured Format Spotlight: Locked Gate Fold
Folding Style: Gate Subcategory: Locked Gate Level: Intermediate Uses: Announcements, Fundraising, Event Promotion, Holiday This week’s featured format offers a clever modification to the characteristic gate fold format featuring two short panels...
Featured Format Spotlight: The Twist Fold
Folding Style: Classic Twist Subcategory: Twist Folds Level: Advanced Uses: Events, Marketing Promotion, Holiday The Twist Fold is the King (or Queen!) of specialty folds. It really is the one format that stands out among a sea of exciting...
Featured Format Spotlight: The Circular Accordion
Folding Style: AccordionSubcategory: Shaped AccordionsLevel: IntermediateUses: Promotion, Marketing Collateral, Events, Holiday We live in a world of rectangular print materials for lots of good reasons. Hey, I love rectangles—but sometimes you...
29 Creative Brochure Folds for Direct Mail and Marketing
Are you in need of inspired brochure ideas? Looking to break the mold for your next direct mail marketing campaign? Good, because I have 29 creative folded print designs from actual Foldfactory print customers to share with you. All of these...
Here’s the “Fold of the Week” Shirt List You’ve All Been Waiting For
Above: “The coolest and most elaborate photo ever taken of me.” Photo credit: Eva Kolenko for USPS Deliver Magazine When I started shooting Fold of the Week almost 12 years ago, I’m not sure that I actually thought through the possibility that the...
The 7 Major Categories of Brochure Folds for Marketing and Mail
As designers, we always want to do our best work—even when we don’t have the most exciting subject matter or the highest budget. But it’s easy to get caught in a folding funk, choosing the same tri-fold or 4-pager over and over because . . . well,...
Circus-Themed Event Invitation with Flipper Animation
How often in life are we truly surprised and fascinated by the mail we receive? Not often enough, I would say. This creative folded sample from Sundance Marketing Solutions of Orlando, Florida, definitely breaks the mold with a gutsy and fun...
About the Founder
Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world.
Read more →
Join Fold Club–it’s Free
Join more than 16,000 subscribers who enjoy unlimited access to our award-winning Template Builder, free downloadable templates and resources, bonus insights from Trish, and the “Fold of the Week.”
Join and Get Started