The Coupon Mailer: Featured Format Spotlight
Consumers love coupon mailers. They’re a great way to reward existing customers, and to drive new business.
The Tulip Fold: Featured Format Spotlight
Folding Style: Split Tulip Subcategory: Tulip Folds Level: Intermediate Uses: Event Promotion, Weddings, Sales and Announcements, Print Marketing, Fundraising The Tulip Fold is a beautiful, flower-like specialty fold that expands in a surprising...
The Double Swinger Fold: Featured Format Spotlight
The Double Swinger Fold is a dimensional, layered, self-standing format that hides and reveals two panels through creative (and simple) die-cutting and folding.
Small T-Cross Mailer: Featured Format Spotlight
The Small T-Cross Mailer unfolds into the form of a “T” with short gate panels that hide and reveal the interior contents. This fold is a great choice for calling attention to announcements and product launches, it’s showy for retail, and a nice way to bring some style and creativity to simpler marketing messages.
Locked Gate Fold: Featured Format Spotlight
The Locked Gate Fold adds a die cut to each short panel—with a shape of the designer’s choice, and a vertical slit in opposing directions. When the panels meet, the shapes slide and lock together to close.
The Twist Fold: Featured Format Spotlight
Folding Style: Classic Twist Subcategory: Twist Folds Level: Advanced Uses: Events, Marketing Promotion, Print Marketing, Holiday The Twist Fold is the King (or Queen!) of specialty folds. It really is the one format that stands out among a sea of...
The Circular Accordion: Featured Format Spotlight
The Circular Accordion is an accordion fold with circular, zig-zagging panels. From a design perspective, the perimeter shape is a lot of fun to work with, creating a complete circle when closed, and presenting as a series of interconnected circles when opened.
29 Creative Brochure Folds for Direct Mail and Marketing
I have 29 creative brochure folds from actual Foldfactory print customers to share with you!
Here’s the “Fold of the Week” Shirt List You’ve All Been Waiting For
Here’s the “Fold of the Week” Shirt List You’ve All Been Waiting For! When I started shooting Fold of the Week almost 12 years ago, I’m not sure that I actually thought through the possibility that the show could end up with a cult-like following and 500+ episodes.
The 7 Major Categories of Brochure Folds for Marketing and Mail
The 7 Major Categories of Brochure Folds for Marketing and Mail – As designers, we always want to do our best work—even when we don’t have the most exciting subject matter or the highest budget. But it’s easy to get caught in a folding funk, choosing the same tri-fold brochure design or 4-pager over and over because… well, it’s there, and it’s familiar, and if we’re being honest with ourselves, safe.
Circus-Themed Event Invitation with Flipper Animation
How often in life are we truly surprised and fascinated by the mail we receive? Not often enough! This creative circus-themed event invitation breaks the mold.
About the Founder
Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world.
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