Featured Format Spotlight: The Sleeve Mailer
Folding Style: Sleeve Mailer Level: Basic Uses: Direct Mail, Marketing, Event Promotion, Product Announcements The Sleeve Mailer is one of the BEST mail formats you’re not using. The design of the format is based on a simple concept—an outer protective sleeve with one...
Featured Format Spotlight: The Square Cross Fold
Folding Style: Square Cross Fold Subcategory: Cross Folds Level: Advanced Uses: Marketing Collateral, Event Promotion, Product Announcements Cross Folds are awesome—in fact I could probably produce 40+ different variations for you to consider, but...
Featured Format Spotlight: The Stepped Accordion Fold
Folding Style: Standard Stepped Accordion Subcategory: Stepped Accordions Level: Intermediate Uses: Marketing Promotion, Product Information, Packaging Inserts, Guides/Manuals, Events The Stepped Accordion Fold is a format that everyone who designs...
Featured Format Spotlight: The Wrapped Stepped Accordion Fold
Folding Style: Wrapped (Centered) Stepped Accordion Subcategory: Stepped Accordions Level: Intermediate Uses: Marketing Promotion, Product information, Guides/Manuals, Events Got a lot of information to organize? Looking for a creative way to hide...
How to Get the Right Direct Mail Marketing List to Grow Your Business
In direct mail marketing, the mailing list is everything. After all, if the message doesn’t get into the right hands, all of your time and money and effort is a total waste—and who would deliberately waste an opportunity to get a timely and...
Supercharge Your Mail Marketing Lists: How to Update, Enhance, and Clean Your Data
If you’re in business, you likely have at least one mailing list, and possibly many lists. Your lists may come from active and former customers, shipped orders or invoices for services, trade show inquiries, incoming web form leads and other sales...
Featured Format Spotlight: The Tulip Fold
Folding Style: Split Tulip Subcategory: Tulip Folds Level: Intermediate Uses: Event Promotion, Weddings, Sales and Announcements, Fundraising The Tulip Fold is a beautiful, flower-like specialty fold that expands in a surprising way. There are...
Featured Format Spotlight: The Double Swinger Fold
Folding Style: Double Swinger Subcategory: Swinger Folds Level: Intermediate Uses: Event Promotion, Weddings, Announcements, Fundraising, Holiday The Double Swinger Fold is a dimensional, layered, self-standing format that hides and reveals two...
Featured Format Spotlight: Small T-Cross Mailer
Folding Style: T-Cross Subcategory: Cross Folds Level: Intermediate Uses: Direct Mail, Announcements, Event Promotion, Retail The Small T-Cross Mailer unfolds into the form of a “T” with short gate panels that hide and reveal the interior contents....
Featured Format Spotlight: Locked Gate Fold
Folding Style: Gate Subcategory: Locked Gate Level: Intermediate Uses: Announcements, Fundraising, Event Promotion, Holiday This week’s featured format offers a clever modification to the characteristic gate fold format featuring two short panels...
Featured Format Spotlight: The Twist Fold
Folding Style: Classic Twist Subcategory: Twist Folds Level: Advanced Uses: Events, Marketing Promotion, Holiday The Twist Fold is the King (or Queen!) of specialty folds. It really is the one format that stands out among a sea of exciting...
About the Founder
Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world.
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