
29 Creative Brochure Folds for Direct Mail and Marketing
Are you in need of inspired brochure ideas? Looking to break the mold for your next direct mail marketing campaign? Good, because I have 29 creative folded print designs from actual Foldfactory print customers to share with you. All of these real-world examples are...
Here’s the “Fold of the Week” Shirt List You’ve All Been Waiting For
Above: “The coolest and most elaborate photo ever taken of me.” Photo credit: Eva Kolenko for USPS Deliver Magazine When I started shooting Fold of the Week almost 12 years ago, I’m not sure that I actually thought through the possibility that the...
The 7 Major Categories of Brochure Folds for Marketing and Mail
As designers, we always want to do our best work—even when we don’t have the most exciting subject matter or the highest budget. But it’s easy to get caught in a folding funk, choosing the same tri-fold or 4-pager over and over because . . . well,...
Circus-Themed Event Invitation with Flipper Animation
How often in life are we truly surprised and fascinated by the mail we receive? Not often enough, I would say. This creative folded sample from Sundance Marketing Solutions of Orlando, Florida, definitely breaks the mold with a gutsy and fun...
Inspired Folding Designs: Mohegan Sun New Year’s Eve Invitation
Some of the folded samples in my collection deserve their own blog posting. This is one of those samples. It was designed as a creative folded invitation to a New Year’s Eve party at Mohegan Sun Casino and Resort in Connecticut. Mohegan Sun hired...
One Creative Folded Invitation, Done Two Ways
A few weeks ago at the Foldfactory PO Box there was a bright green envelope from my friends at Oliver Printing Company in Twinsburg, Ohio. In it, there were two creative folded event invitations that utilized the same folding style, however the...
An Ode to My Mentor
I get this question all the time: “How does someone end up with a career in folding?” I usually tell a quick story about how it all started with a thesis project at RIT in Rochester, New York, and grew from there. However, what most people don’t...
When should you score a folded brochure?
I don’t think there’s a single designer who hasn’t, at some point in their career, rolled the dice and opted to save a few bucks by choosing not to score their folded brochure when the printer recommended it. The lucky ones get through it...
These Folding Designs Have Heart
February is all about love, so in that spirit, I thought it would be fun to feature my all-time favorite heart-themed folded invitations. The heart is a universal symbol that has been “done” a million ways, so to be truly original with the heart is...