Consumers love coupon mailers. They’re a great way to reward existing customers, and to drive new business.

Folding Style: Star Cross Fold Subcategory: Cross Folds Level: Intermediate Uses: Marketing Collateral, Event Promotion, Product Announcements, Print Marketing Here’s a creative variation of the Cross Fold—the Star Cross. Cross Folds (used for...

Folding Style: Traveling Snake Fold Subcategory: Snake Folds Family: Roll Folds Level: Intermediate Uses: Events, Marketing, Fundraising, Print Marketing, Product Announcements This featured format sounds a little creepy, but it's not. The...

Circular Gate Folds: This distinctive format gate folds in two directions, creating a rectangle or square when finished.

Folding Style: Sleeve Mailer Level: Basic Uses: Direct Mail, Marketing, Event Promotion, Product Announcements, Custom Mailer The Sleeve Mailer is one of the BEST mail formats you’re not using for your print marketing. The design of the format is...

The Square Cross Fold looks like a large plus sign, and is achieved through a unique perimeter shape, scores, and folds.

The Stepped Accordion Fold is a format that everyone who designs for print needs to know about. It’s a specialty format that comes without a lot of the usual overhead that specialty formats can carry, like die cuts and hand folding.

Wrapped Stepped Accordion Folds are outstanding for mail, because you get the extra protection of a cover and closed edge for self-mailing or envelope insertion. It’s also nice because the format hides its steps, offering a full cover, versus some other variations where the steps are part of that initial view when closed.