2022 Top 5 Postcard Marketing Ideas That Drive Response
Postcards are simple, effective, and inexpensive to produce—they can also be sensory, high-tech, and engaging, too. Today’s technologies have made it easier and less expensive to do some very exciting things with these notoriously simple mailers, and I’ve got 5 great ideas to enhance your upcoming postcard campaigns,
Featured Format Spotlight: The Coupon Mailer
Folding Style: Tri-Fold Subcategory: Coupon Formats Level: Basic Uses: Direct Mail, Promotion, Sales, Tickets, Loyalty Programs Consumers love coupons. They’re a great way to reward existing customers, and to drive new business. In fact, more than...
Featured Format Spotlight: The Star Cross Fold
Folding Style: Star Cross Fold Subcategory: Cross Folds Level: Intermediate Uses: Marketing Collateral, Event Promotion, Product Announcements Here’s a creative variation of the Cross Fold—the Star Cross. Cross Folds have panels that fold into the...
Featured Format Spotlight: The Traveling Snake Fold
Folding Style: Traveling Snake Fold Subcategory: Snake Folds Family: Roll Folds Level: Intermediate Uses: Events, Marketing, Fundraising, Product Announcements This featured format sounds a little creepy, but it's not. The Traveling Snake Fold is a...
Featured Format Spotlight: The Circular Gate Fold
Folding Style: Circular Gate Subcategory: Gate Folds Level: Intermediate Uses: Events, Marketing, Product Announcements In print marketing, we’re most often working in rectangular shapes and proportions—and that’s for practical reasons, like...
Featured Format Spotlight: The Sleeve Mailer
Folding Style: Sleeve Mailer Level: Basic Uses: Direct Mail, Marketing, Event Promotion, Product Announcements The Sleeve Mailer is one of the BEST mail formats you’re not using. The design of the format is based on a simple concept—an outer...
Featured Format Spotlight: The Square Cross Fold
Folding Style: Square Cross Fold Subcategory: Cross Folds Level: Advanced Uses: Marketing Collateral, Event Promotion, Product Announcements Cross Folds are awesome—in fact I could probably produce 40+ different variations for you to consider, but...
Featured Format Spotlight: The Stepped Accordion Fold
Folding Style: Standard Stepped Accordion Subcategory: Stepped Accordions Level: Intermediate Uses: Marketing Promotion, Product Information, Packaging Inserts, Guides/Manuals, Events The Stepped Accordion Fold is a format that everyone who designs...
Featured Format Spotlight: The Wrapped Stepped Accordion Fold
Folding Style: Wrapped (Centered) Stepped Accordion Subcategory: Stepped Accordions Level: Intermediate Uses: Marketing Promotion, Product information, Guides/Manuals, Events Got a lot of information to organize? Looking for a creative way to hide...
How to Get the Right Direct Mail Marketing List to Grow Your Business
In direct mail marketing, the mailing list is everything. After all, if the message doesn’t get into the right hands, all of your time and money and effort is a total waste—and who would deliberately waste an opportunity to get a timely and...
Supercharge Your Mail Marketing Lists: How to Update, Enhance, and Clean Your Data
If you’re in business, you likely have at least one mailing list, and possibly many lists. Your lists may come from active and former customers, shipped orders or invoices for services, trade show inquiries, incoming web form leads and other sales...
About the Founder
Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world.
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