2022 Top 5 Postcard Marketing Ideas That Drive Response
Postcards are simple, effective, and inexpensive to produce—they can also be sensory, high-tech, and engaging, too. Today’s technologies have made it easier and less expensive to do some very exciting things with these notoriously simple mailers, and I’ve got 5 great postcard marketing ideas to enhance your upcoming postcard campaigns,
The Coupon Mailer: Featured Format Spotlight
Consumers love coupon mailers. They’re a great way to reward existing customers, and to drive new business.
The Star Cross Fold: Featured Format Spotlight
Folding Style: Star Cross Fold Subcategory: Cross Folds Level: Intermediate Uses: Marketing Collateral, Event Promotion, Product Announcements, Print Marketing Here’s a creative variation of the Cross Fold—the Star Cross. Cross Folds (used for...
The Traveling Snake Fold: Featured Format Spotlight
Folding Style: Traveling Snake Fold Subcategory: Snake Folds Family: Roll Folds Level: Intermediate Uses: Events, Marketing, Fundraising, Print Marketing, Product Announcements This featured format sounds a little creepy, but it's not. The...
The Circular Gate Fold: Featured Format Spotlight
Circular Gate Folds: This distinctive format gate folds in two directions, creating a rectangle or square when finished.
The Sleeve Mailer: Featured Format Spotlight
Folding Style: Sleeve Mailer Level: Basic Uses: Direct Mail, Marketing, Event Promotion, Product Announcements, Custom Mailer The Sleeve Mailer is one of the BEST mail formats you’re not using for your print marketing. The design of the format is...
The Square Cross Fold: Featured Format Spotlight
The Square Cross Fold looks like a large plus sign, and is achieved through a unique perimeter shape, scores, and folds.
The Stepped Accordion Fold: Featured Format Spotlight
The Stepped Accordion Fold is a format that everyone who designs for print needs to know about. It’s a specialty format that comes without a lot of the usual overhead that specialty formats can carry, like die cuts and hand folding.
The Wrapped Stepped Accordion Fold: Featured Format Spotlight
Wrapped Stepped Accordion Folds are outstanding for mail, because you get the extra protection of a cover and closed edge for self-mailing or envelope insertion. It’s also nice because the format hides its steps, offering a full cover, versus some other variations where the steps are part of that initial view when closed.
How to Get the Right Direct Mail Marketing List to Grow Your Business
In direct mail marketing, the mailing list is everything. After all, if the message doesn’t get into the right hands, all of your time and money and effort is a total waste—and who would deliberately waste an opportunity to get a timely and...
Supercharge Your Mail Marketing Lists: How to Update, Enhance, and Clean Your Data
If you’re in business, you likely have at least one mailing list, and possibly many marketing lists. Your direct mail marketing lists may come from active and former customers, shipped orders or invoices for services, trade show inquiries, incoming...