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2022 Top 5 Postcard Marketing Ideas That Drive Response

2022 Top 5 Postcard Marketing Ideas That Drive Response

by Trish Witkowski | May 27, 2022 | Design for Direct Mail

Postcards are simple, effective, and inexpensive to produce—they can also be sensory, high-tech, and engaging, too. Today’s technologies have made it easier and less expensive to do some very exciting things with these notoriously simple mailers, and I’ve got 5 great...
The Coupon Mailer: Featured Format Spotlight

The Coupon Mailer: Featured Format Spotlight

by Trish Witkowski | Aug 25, 2021 | Format Spotlight

Folding Style: Tri-Fold Subcategory: Coupon Formats Level: Basic Uses: Direct Mail Coupons, Promotion, Sales, Tickets, Marketing Mailers, Loyalty Programs Consumers love coupon mailers. They’re a great way to reward existing customers, and to drive new business. In...
The Star Cross Fold: Featured Format Spotlight

The Star Cross Fold: Featured Format Spotlight

by Trish Witkowski | Jul 9, 2021 | Format Spotlight

Folding Style: Star Cross Fold Subcategory: Cross Folds Level: Intermediate Uses: Marketing Collateral, Event Promotion, Product Announcements, Print Marketing Here’s a creative variation of the Cross Fold—the Star Cross. Cross Folds (used for folded mailers and...
The Traveling Snake Fold: Featured Format Spotlight

The Traveling Snake Fold: Featured Format Spotlight

by Trish Witkowski | Jul 2, 2021 | Format Spotlight

Folding Style: Traveling Snake Fold Subcategory: Snake Folds Family: Roll Folds Level: Intermediate Uses: Events, Marketing, Fundraising, Print Marketing, Product Announcements This featured format sounds a little creepy, but it’s not. The Traveling Snake Fold...
The Circular Gate Fold: Featured Format Spotlight

The Circular Gate Fold: Featured Format Spotlight

by Trish Witkowski | Jun 18, 2021 | Format Spotlight

Folding Style: Circular Gate Subcategory: Gate Folds Level: Intermediate Uses: Events, Marketing, Product Announcements, Gate Fold Invitations, Creative Direct Mail In print marketing, we’re most often working in rectangular shapes and proportions—and that’s for...
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About the Founder

Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world.
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Recent Blog Posts

  • 2022 Top 5 Postcard Marketing Ideas That Drive Response
  • The Coupon Mailer: Featured Format Spotlight
  • The Star Cross Fold: Featured Format Spotlight
  • The Traveling Snake Fold: Featured Format Spotlight
  • The Circular Gate Fold: Featured Format Spotlight

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  • Folding 101 (1)
  • Folding Foundations (1)
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  • The Journey (2)

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