by Trish Witkowski | May 27, 2022 | Design for Direct Mail
Postcards are simple, effective, and inexpensive to produce—they can also be sensory, high-tech, and engaging, too. Today’s technologies have made it easier and less expensive to do some very exciting things with these notoriously simple mailers, and I’ve got 5 great...
by Trish Witkowski | Aug 25, 2021 | Format Spotlight
Folding Style: Tri-Fold Subcategory: Coupon Formats Level: Basic Uses: Direct Mail Coupons, Promotion, Sales, Tickets, Marketing Mailers, Loyalty Programs Consumers love coupon mailers. They’re a great way to reward existing customers, and to drive new business. In...
by Trish Witkowski | Jul 9, 2021 | Format Spotlight
Folding Style: Star Cross Fold Subcategory: Cross Folds Level: Intermediate Uses: Marketing Collateral, Event Promotion, Product Announcements, Print Marketing Here’s a creative variation of the Cross Fold—the Star Cross. Cross Folds (used for folded mailers and...
by Trish Witkowski | Jul 2, 2021 | Format Spotlight
Folding Style: Traveling Snake Fold Subcategory: Snake Folds Family: Roll Folds Level: Intermediate Uses: Events, Marketing, Fundraising, Print Marketing, Product Announcements This featured format sounds a little creepy, but it’s not. The Traveling Snake Fold...
by Trish Witkowski | Jun 18, 2021 | Format Spotlight
Folding Style: Circular Gate Subcategory: Gate Folds Level: Intermediate Uses: Events, Marketing, Product Announcements, Gate Fold Invitations, Creative Direct Mail In print marketing, we’re most often working in rectangular shapes and proportions—and that’s for...